OFF-PREMISE RESOURCES
PROJECT GENOME
This ground-breaking research finally shines a spotlight on understanding the attitudes and motivations of the premium wine consumer, who is your most profitable wine customer. We take these insights and help turn them into action.
STRATEGIC CATEGORY ACCOUNT PLANNING
As your valued partner, we plan our business with you around your strategies, goals, and objectives supplemented by leading wine brands, promotions, and events that are relevant to you and your customers.
ADVERTISING AND DISPLAY RECOMMENDATIONS
We recommend the right items for your ads that take into account your promotion criteria, and follow up to let you know if the ads met your objectives. This continuing cycle of evaluation and recommendation insures you're choosing the right brand messages for all your consumers.
FINANCIAL ANALYSIS
The wine category is a cash-intensive business, and as such, requires the highest degree of analysis designed to help you maximize your return on investment. Our category managers are trained in the latest and most advanced financial analysis techniques that will help you reach your financial targets.
CONSUMER RESEARCH AND INSIGHT
The depth and breadth of our brand portfolio requires that we understand the motivations, attitudes, and behaviors regarding wine purchase and preference decisions. And we share our insights with you so you can make better, more informed decisions about how to market to your customers.
CLUSTER SOLUTIONS FOR STORES
Having the right product in the right place builds the foundation for providing superb consumer satisfaction in your stores. By understanding that not all consumers behave the same way or buy the same brands, we provide a solution that makes their shopping trip seem as if you had them in mind when finalizing your assortment and display planners.
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CATEGORY PLANNING AND MONITORING
Consumers have more choices than ever before in their wine purchase decisions, from outlet type to brand variety. We are constantly monitoring trends and shifts in consumption, and help you refine your strategies and tactics to help you satisfy your existing customers and attract new ones.
PRODUCT ASSORTMENT ANALYSIS
Our Category Managers are highly trained to help you analyze your current assortment strategy, and to advise on levels of assortment for each unique segment within the category. We start with a thorough understanding of your overall goals and objectives, your target consumers, and your physical layout, so that we can recommend the optimum assortment that meets your consumers' needs perfectly.
SHELVING MANAGEMENT
Your shelf space is your most valuable real estate. Our category managers have the financial insight to help provide guidance on how you can better manage your shelf space. Their insight and “Future Flow” techniques will help you minimize being out of stock, develop a shopper-friendly layout, and anticipate future demand for products based on consumption and market trends.
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