CWUS
 
Consumer Insights
At Constellation Wines U.S., we bring a single-minded focus to building alliances with our customers. We strive to create and expand upon strategic marketplace opportunities and foster mutually beneficial business relationships with our key business partners.

The Channel Management team represents the breadth of the CWUS portfolio of brands to the domestic retail industry. Channel management offers channel-specific sales capabilities and strategic account services for both off- and on-premise operators.

Channel Management also provides category management expertise, business intelligence and consumer insights to key business partners on both a strategic and tactical level.

To succeed among all these critical – yet highly differentiated – sales channels, we offer the following sales support and industry-leading analytical capabilities:
  • Category Management
  • Consumer Insights Powered by Genome
  • Global Procurement & Logistic Resources
  • Custom Consumer Analysis
  • Channel-Specific Insights
  • Demographic Consumer Analysis
  • Micro & Macro Economic Insights
  • Total Beverage Alcohol Insights
  • Focus on Simplifying the Business Relationship for Key Business Partners
Project Genome SM Home & Habits
This ground-breaking research finally shines a spotlight on understanding the attitudes and motivations of the premium wine consumer, who is your most profitable wine customer. We take these insights and help turn them into action.

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CWUS