CWUS
 
Overview
Malbec has thrived in Argentina since the 1800s when cuttings were transplanted from their original home in France. Now considered among the world’s most distinguished red wines, Malbec flourishes in Mendoza. Two of Argentina’s most highly respected vignerons supply Diseño Malbec from old growth vineyards in Mendoza. Vines grow in fertile soil, rich with old mineral deposits, irrigated by heavy winter snow melt from the Andes glaciers. Both families hold great respect for tradition in their pursuit of quality.
Portfolio
(Click on a link below to view and download all bottle shots, labels, logos, tasting notes and awards & accolades relating to the varietal)
• Malbec

Logos

Key Selling Points
  • Argentina and Malbec are hot categories in IRI with incredible growth trends.
  • Diseño Malbec is in the top 10 Super Premium Malbecs in the U.S. and growing.1
  • Rapid growth: Argentina outpaces Imported Country of Origin category trends.1
  • High-growth varietal: Malbec is the fastest-growing Red Table Wine.1
  • Diseño Malbec quality easily exceeds competitors— old-vine complexity and unique oak-barrel aging program are unmatched.
  • Unique Diseño style is crafted in a new-world approach; fresh, vibrant, and ready to drink instead of age.
  • Argentina’s best-known appellation—Mendoza—instills confidence plus consistency with every vintage as we source from the premium sub-regions Valle de Uco and Luján de Cuyo.
  • Consumers believe the new label represents wine quality closer to $20 retail price per bottle.
  • Diseño name and new packaging is easy to read and remember.
  • Diseño received an 86 rating from Wine Spectator.
  • Mendoza received “Wine Region of the Year” from Wine Enthusiast in 2008.
  • Received the Rising Star Award from Beverage Information Group (Adams 2009). 1IRI, TTL U.S. F&D, Volume Share, 52 weeks ending 4/18/10
Wine Style
The conditions of intense sunshine, low humidity, little moisture, high altitudes, and sandy soil in Luján de Cuyo Valley and Uco Valley optimize the acidity in the grapes, providing rich color and sweet, abundant tannins.
Brand Reference Sheets
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